• Organisational form: private
• Focus on: food, household products, cosmetics and fragrances, chemicals, packaging, textiles, automotive products, healthcare, services
• Major activities: Sensory marketing on product and services, Consumer research, Consulting, Training

 
Contact:
ADRIANT
Huguette Nicod, Alexandra Ouisse
Atlanpôle, rue Pierre Adolphe Bobierre
BP 62303
44323 Nantes Cedex 03
Email:  adriant@adriant.com

ADRIANT is a market research institute specialized in sensory and consumer testing.

The company was founded in 1984 by Huguette NICOD, currently International Development and Research Manager. Since 2001, ADRIANT has been a part of the SILLIKER group, a world-wide network of laboratories focusing on food safety and quality solutions.

Originated in France, ADRIANT has facilities in Italy, Poland and China. The permanent staff of 50 employees has professional background in marketing, food engineering, social psychology, and statistics.

ADRIANT brings support and advice to manufacturers regarding product development and marketing strategies. We tailor innovative methodologies to help manufacturers position a product in the market. 

We operate in all fields of industries: food and drinks, automotive, and we also created a pole of expertise dedicated to Beauty and Fragrances. This pole beneficiates from the long experience of its dedicated research managers.

ADRIANT offers a broad spectrum of methodological approaches, working with both expert panels and naïve consumers:

• Quantitative methods: product testing, home use tests, sensory profiling, screening tests, consumer segmentation
• Qualitative studies: observation of consumer behaviour, motivational studies, ethnological studies
• Specific methodologies: preference mapping, Sensory Trade-Off^TM, perceptive mapping, free sorting, recycling, Sense’n Feel^TM, Consumer Facets^TM, cross-cultural studies.

We are client oriented and dedicated to our clients’ success and we will be pleased to hear from you.

So feel free to  contact us or visit our website for any query:

 www.adriant.com