Contact:
SAM ASAP Sensory and Marketing
Germany GmbH
Dr. Martin Kern
Managing Director
Oetztalerstr. 1
81373 München
Germany
martin.kern@samresearch.com
The SAM ASAP Sensory and Marketing Germany GmbH, Munich, was founded in 1988 under the name of ASAP Gesellschaft für Sensorische Analyse und Produktentwicklung mbH, and is the leading institute for sensory research and consultation in Germany. Since the beginning of 2003 it has been a subsidiary of the SAM Sensory and Marketing International AG.
SAM ASAP Sensory and Marketing Germany GmbH's research and consultation for the purpose of product development and product re-launches is based on product profiling by panels trained in descriptive analysis, and on hedonic product testing by consumer panels. With regard to product sustainability in the marketplace, SAM ASAP Sensory and Marketing Germany GmbH product development tests include special analysis of long term consumer preferences.
For the launching of new products, SAM ASAP Sensory and Marketing Germany GmbH offers integrated sensory and marketing research in co-operation with leading market research institutes (e.g. the German NFO Infratest). The SAM ASAP Sensory and Marketing Germany GmbH team brings together experts from sensory, perception psychology, marketing, market research, statistics, and nutrition. This ensures for optimal consultation coupled with sophisticated research programs.
Special attention is given to package design testing by CAPO (Computer-Aided Packaging Optimisation). SAM ASAP Sensory and Marketing Germany GmbH also offers a special teaching and consulting concept (QSS®) which helps companies improve their internal quality control. The ASAP spectrum of service includes the development of laboratory equipment components; such as the „Sensory Cabin System" or the „Multifunctional Sensory Table".
SAM ASAP Sensory and Marketing Germany GmbH has a wide research experience in virtually every important product group ranging from regular and luxury foods (including tobacco products) to cosmetics and cleaning products.
Please check our website for further information:
http://www.samresearch.com
