New ESN study published
The results of the ESN programme “Implicit Emotion Measurement & Food Choice” will be published in Food Research International.
Friendly, shy, arrogant, cheerful? How you judge other people is influenced by your actual emotions. Here you see one of six portraits of the New Emotive Projection Test (EPT) which has to be judged by the participants according to 12 personality traits.
What can happen when ESN members and partners set their minds on a challenging research topic, dig deep in the scientific literature, design an experiment that involves three countries, and discuss until the wee hours? An excellent publication that inspires future research. These are the questions the paper addresses:
1. Which method can help to differentiate product variants of the same brand by measuring implicit emotions?
2. Can these methods provide a better differentiation between product variants than traditional testing?
3. Does the liking of a product and the implicit emotion it elicits correlate?
Have a vanilla yoghurt and read: Are implicit emotion measurements evoked by food unrelated to liking? Jozina Mojet, Klaus Dürrschmid, Lukas Danner, Max Jöchl, Raja-Lisa Heiniö, Nancy Holthuysen, Egon Köster; Food Research International, available online 16 July 2015
lightbulb photo of the news list: Coloures-pic - Fotolia.com
photo on this page: Klaus Dürrschmid