Video: “Sensory has changed a lot in the last five years”
In this fast-moving world you can´t keep up with everything that is happening in sensory science and product development. So, it is a good idea to lean back from time to time and take a look at what are the latest trends. Maurice O´Sullivan, from European Sensory Network member University College Cork, Ireland, dedicated the last couple of years gathering the new knowledge that has accumulated in the last decade of sensory science. He has summarized these findings in “A Handbook for Sensory and Consumer-Driven New Product Development”. We talked with him about his new book and turned the interview into a five-minute video. Sit back and take a look.
More about Maurice O´Sullivan on ESN facebook