New video: The future is mobile

Ludovic Depoortere talks about the role of mobile and virtual reality devices for sensory and consumer research.

Mobile devices enable consumer researchers to gain information from consumers „in the moment“. This allows researchers to take the context in which a product is consumed much more into consideration than traditional methods which are relying on questionnaires and lab testing. According to Ludovic Depoortere, a combined mobile and lab research will produce more differentiated and meaningful information for the product development. And the next big step in consumer research is already on the horizon: virtual reality. (In the longer version Ludovic talks in more detail about virtual reality and its effect on consumer research.)

Long version (15 min)


Short version (7 min)